Sports Administration, MA
Master's in Sports Administration students need to complete 11 courses to earn their degrees. The Sports Administration curriculum consists of eight core courses, including a capstone or thesis, and three electives. There are two specializations available: College Sports Management and Sports Analytics.
Curriculum
Core Courses (8 units)
Course | Title |
---|---|
MSA 401-DL/401-0 | Introduction to Sports Analytics |
MSA 402-DL/402-0 | Fundamentals of Sports Marketing |
MSA 403-DL/403-0 | Sports Organizations: Leadership Theory & Application |
MSA 404-DL/404-0 | Sports Business: Finance, Accounting and Economics |
MSA 405-DL/405-0 | Legal and Ethical Issues in Sports Management |
MSA 406-DL/406-0 | Sports Public Relations and Crisis Communication |
MSA 451-DL/451-0 | The Technology of Sport |
MSA 498-DL/498-0 | Capstone |
or MSA 590-0 | Thesis Research |
Electives (3 units)
Course | Title |
---|---|
MSA 407-0 | Sports Labor Relations and Negotiation |
MSA 412-0 | Fundamentals of Sponsorship for Sports Marketers and Administrators |
MSA 413-0 | Advertising Project: Sports Brand Management |
MSA 421-DL | The Business of Esports |
MSA 424-DL | Event Management for Sports |
MSA 430-DL | Sports Operations |
MSA 441-0 | Complexities of Management and Marketing in the Olympic Movement |
MSA 445-DL/445-0 | Entrepreneurship in the Sports Industry |
MSA 453-DL/453-0 | College Sports Management - Internal Affairs |
MSA 454-DL/454-0 | College Sports Management - External Affairs |
MSA 455-DL/455-0 | NCAA Compliance |
MSA 457-DL/457-0 | Front Office Operations |
MSA 458-DL | Digital Media in Sports |
MSA 460-DL/460-0 | Deviance and Violence in Sports |
MSA 463-DL/463-0 | Globalization of Sport |
MSA 490-0 | Special Topics |
MSA 499-0 | Independent Study |
MSA 579-DL/579-0 | Practicum In Sports Admin |
About Final Project
The capstone project course is the culmination of the MSA program and demonstrates a student's mastery of the curriculum and a firm understanding of the fundamental principles that guide the diverse field of sports administration. Students may choose this course to fulfill their capstone requirement. Students may also choose to complete a thesis. The final thesis project should be viewed as an opportunity to engage in a sustained independent study on a sports administration topic that draws on and integrates a number of different perspectives that students have been introduced to in various MSA courses. The project must consist of original intellectual analysis (but need not consist of primary research from the student) that addresses a contemporary sports administration problem defined and developed in concert with an extensive literature search. The thesis project can begin from a question arising in a student’s work setting that could be appropriately addressed by material learned in the program.
Pre-requisite: Students may take one other course simultaneously with MSA 498-DL Capstone . All other course requirements must have been completed before the commencement of this course.
Course | Title |
---|---|
Choose one | |
Capstone | |
Thesis Research |