Information Design and Strategy, MS Content Strategy Specialization

Communicators today must adapt content to multiple platforms and channels, but how do they do this while retaining the essential messages? The Content Strategy specialization will enable students to improve the impact of their communication individually and collaboratively, while taking into account organizational goals - and make full use of the expressive possibilities of digital media in creating memorable and engaging content.

Curriculum

Core Courses (9 units)

Course Title
MS_IDS 401-DLModels and Theories of User-Centered Design
MS_IDS 403-DLEffective Communication
MS_IDS 405-DLUser Research
MS_IDS 407-DLInformation and Content Strategy
MS_IDS 409-DLData Management Principles
MS_IDS 411-DLInformation Design and Architecture
MS_IDS 413-DLVisual Communication
MS_IDS 481-DLLeadership and Business Strategy
MS_IDS 498-DLCapstone Project
or MS_IDS 590-DL Thesis Research

Specialization Courses (3 units)

Course Title
MS_IDS 432-DLStorytelling and Technical Writing
MS_IDS 433-DLSocial Media and Content Curation
MS_IDS 435-DLPersuasion and Strategic Communication

About the Final Project

As their final course, students take either the individual research project in an independent study format (thesis research) or the final project class  in which students integrate the knowledge they have gained in the core curriculum in a project presented by the instructor. In both cases students are guided by faculty in exploring the body of knowledge on information design and strategy while contributing research of practical value to the field. The capstone independent thesis project and capstone class project count as one unit of credit.

Pre-requisite: Students may take one other course simultaneously with MS_IDS 498-DL Capstone Project. All other course requirements must have been completed prior to the commencement of this course.

Course Title
Choose one
Capstone Project
Thesis Research