Strategic Communication, BS

Curriculum

The Bachelor of Science in Strategic Communication degree requires 45 units total, including the major, concentration, elective certificate, and elective and distribution courses.

Students take eight core courses in communication studies and choose a major concentration in Corporate Communication and Branding, Research and Analytics, or Leadership. Strategic Communication students also select an elective certificate comprised of four courses from outside of the major.

Core and Major Concentrations

Course Title
Core Courses
Theories of Persuasion
COMM_ST 225-DL Communication & Culture
Team Leadership and Decision Making
Theories of Organizational Communication
COMM_ST 392-DL Global Culture, Communication, and Commerce
Research Seminar
Topics in Communication Studies (Digital Media & Society)
COMM_ST 398-DL Capstone
Major Concentrations (choose one)
Corporate Communication and Branding
COMM_ST 261-DL Introduction to Corporate Strategic Communication
COMM_ST 395-DL Topics: Crisis Communication
MKTG 320-DL Brand Management
MKTG 370-DL Public Relations
Leadership
Organization Behavior
Leadership Principles
ORG_BEH 310-DL Organizational Change
ORG_BEH 391-DL Cultural Competencies & Global Leadership
Research and Analytics
COMM_ST 352-DL Social Network Analysis
MKTG 350-DL Market Research
SOCIOL 226-DL Sociological Analysis
STAT 301-A-DL Data Science 1

Elective Certificates

Elective certificates provide students with the opportunity to build skills in a wide range of areas to meet career objectives and earn a stand-alone credential to demonstrate expertise in the professional arena.

Elective Certificates - choose one

Artificial Intelligence

Biology for Health Sciences (available Fall 2025)

Business Essentials

Data Science

Health, Science, and Society (available Fall 2024)

Human Resources

Law and Policy (available Fall 2024)

Programming

Public Health (available Fall 2025)

Social Justice (available Fall 2024)

Strategic Management

Degree Requirements

In addition to the core courses, major concentration, elective certificate, and elective courses, the B.S. degree requires 14 units of distribution courses that includes a writing requirement and courses from three areas: humanities, science and math, and social sciences. Two distribution courses focus on diversity and inclusion, one course within the United States and one course within global perspectives. Students complete a philosophy course on professional ethics for one of the four humanities distribution courses.

Courses Units Earned
Writing Requirement: English 111 and 205 2
Humanities 4
Scientific Inquiry and Quantitative Reasoning 4
Social Sciences 4
Major Requirements 8
Major Concentration 4
Elective Certificate 4
Electives 15
Total 45