Integrated Marketing Communications Certificate

Course Title
Certificate Requirements (8 units)
3 prerequisite courses:
ECON 202-0Introduction to Microeconomics
or MMSS 211-1 Social Science Theories & Meth-First Yr
200-level introductory statistics course (see website for approved courses) 1
Social science course (see website for approved courses) 1
3 core courses:
IMC 301-0Consumer Insight
IMC 302-0Research for Marketing Communications
IMC 303-0Integrated Marketing Communications Strategy
2 electives from:
Media and Message Delivery
Message Strategy and Persuasive Communications
Strategic Communications
Digital, Social and Mobile Marketing
Marketing Models
Integrated Marketing and Communication Law, Policy and Ethics
Data Governance: Critical Issues in Digital Marketing Communications
Special Topics