Integrated Marketing Communications Certificate
Course | Title |
---|---|
Certificate Requirements (8 units) | |
3 prerequisite courses: | |
COMP_SCI 110-0 | Introduction to Computer Programming 1 |
or COMP_SCI 111-0 | Fundamentals of Computer Programming |
or COMP_SCI 130-0 | Tools and Technology of the World-Wide Web |
or COMP_SCI 150-0 | Fundamentals of Computer Programming 1.5 |
or STAT 201-0 | Introduction to Programming for Data Science |
One Statistics course (see website for approved courses) 2 | |
One Microeconomics and Social Science course (see website for approved courses) 2 | |
3 core courses: | |
IMC 301-0 | Consumer Insight |
IMC 302-0 | Research and Data Analytics |
IMC 303-0 | Integrated Marketing Communications Strategy |
2 electives from: | |
Digital Media Strategies | |
Message Strategy and Persuasive Communications | |
Strategic Communications | |
Digital, Social and Mobile Marketing | |
IMC Law, Ethics and Technology | |
Data Governance: Critical Issues in Digital Marketing Communications | |
Finance for Integrated Marketing Communications | |
Special Topics | |
Analytics for Social Good |
- 1
Journalism students may use JOUR 320-0 or JOUR 377-0 as IMC electives.
- 2
medill.northwestern.edu/imc/undergraduate-imc-certificate/curriculum/index.html