Strategic Communication, BS
Curriculum
The Bachelor of Science in Strategic Communication degree requires 45 units total, including the major, concentration, elective certificate, and elective and distribution courses.
Students take eight core courses in communication studies and choose a major concentration in Corporate Communication and Branding, Research and Analytics, or Leadership. Strategic Communication students also select an elective certificate comprised of four courses from outside of the major.
Core and Major Concentrations
| Course | Title |
|---|---|
| Core Courses | |
| Theories of Persuasion | |
| Communication and Culture | |
| Team Leadership and Decision Making | |
| Theories of Organizational Communication | |
| Global Culture, Commerce, and Communication | |
| Research Seminar | |
| Topics in Communication Studies (Digital Media & Society) | |
| Strategic Communication Capstone | |
| Major Concentrations (choose one) | |
| Corporate Communication and Branding | |
| Introduction to Corporate Strategic Communication | |
| Topics in Communication Studies (Crisis Communication) | |
| Brand Management | |
| Introduction to Public Relations | |
| Leadership | |
| Organization Behavior | |
| Leadership Principles | |
| Organizational Change | |
| Topics in Management: (Cultural Competencies & Global Leadership) | |
| Research and Analytics | |
| Research Methods in Communication Studies | |
| Sociological Analysis | |
| Market Research | |
| Social Network Analysis | |
Elective Certificates
Elective certificates provide students with the opportunity to build skills in a wide range of areas to meet career objectives and earn a stand-alone credential to demonstrate expertise in the professional arena.
Elective Certificates - choose one
Biology for Health Sciences (available Fall 2025)
Public Health (available Fall 2025)
Strategic Management (available Fall 2025)
Degree Requirements
In addition to the core courses, major concentration, elective certificate, and elective courses, the B.S. degree requires 14 units of distribution courses that includes a writing requirement and courses from three areas: humanities, science and math, and social sciences. Two distribution courses apply perspectives on power, justice, and equity: one course within the United States and one course focused globally. Students complete a philosophy course on professional ethics for one of the four humanities distribution courses.
| Courses | Units Earned |
|---|---|
| Writing Requirement: English 111 and 205 | 2 |
| Humanities | 4 |
| Scientific Inquiry and Quantitative Reasoning | 4 |
| Social Sciences | 4 |
| Major Requirements | 8 |
| Major Concentration | 4 |
| Elective Certificate | 4 |
| Electives | 15 |
| Total | 45 |