Integrated Marketing Communications Certificate
| Course | Title |
|---|---|
| Certificate Requirements (8 units) | |
| 3 prerequisite courses: | |
| COMP_SCI 110-0 | Introduction to Computer Programming |
| or COMP_SCI 111-0 | Fundamentals of Computer Programming |
| or COMP_SCI 130-0 | Tools and Technology of the World-Wide Web |
| or STAT 201-0 | Introduction to Programming for Data Science |
| One Statistics course (see website for approved courses) 1 | |
| One Microeconomics and Social Science course (see website for approved courses) 1 | |
| 3 core courses: | |
| IMC 301-0 | Consumer Insight |
| IMC 302-0 | Research and Data Analytics |
| IMC 303-0 | Integrated Marketing Communications Strategy |
| 2 electives from: 2 | |
| Digital Media Strategies | |
| Analytics to Activation | |
| Strategic Communications | |
| Digital, Social and Mobile Marketing | |
| IMC Law, Ethics and Technology | |
| Data Governance | |
| Finance for Integrated Marketing Communications | |
| Special Topics | |
| Analytics for Social Good (instructor permission needed) | |
- 1
medill.northwestern.edu/imc/undergraduate-imc-certificate/curriculum/index.html
- 2
Journalism students may petition to use JOUR 320-0 or JOUR 377-0 as IMC electives.