Integrated Marketing Communications Certificate

Course Title
Certificate Requirements (8 units)
3 prerequisite courses:
COMP_SCI 110-0Introduction to Computer Programming
or COMP_SCI 111-0 Fundamentals of Computer Programming
or STAT 201-0 Introduction to Programming for Data Science
One Statistics course (see website for approved courses) 1
One Microeconomics and Social Science course (see website for approved courses) 1
3 core courses:
IMC 301-0Consumer Insight
IMC 302-0Research and Data Analytics
IMC 303-0Integrated Marketing Communications Strategy
2 electives from: 2
Digital Media Strategies
Analytics to Activation
Strategic Communications
Digital, Social and Mobile Marketing
Social Networks
IMC Law, Ethics and Technology
Digital Governance
Finance for Integrated Marketing Communications
Visual Communication
Branding in the Digital World
Special Topics
1

medill.northwestern.edu/imc/undergraduate-imc-certificate/curriculum/index.html

2

Journalism students may petition to use JOUR 320-0 or JOUR 377-0 as IMC electives.