Marketing PhD

Degree Requirements

The following requirements are in addition to, or further elaborate upon, those requirements outlined in The Graduate School Policy Guide.

Requirements can also be found in the Program Guidelines for Marketing PhD students issued by the Kellogg School of Management.


While the goal of our doctoral program is the awarding of a PhD degree, a Master of Science (MS) degree may be awarded to currently enrolled, qualified doctoral students. Students who are continuing for a PhD degree, or students who withdraw from the PhD program, may be considered for a MS degree if they are in good academic standing and have completed 10 graded doctoral courses with a cumulative 3.0 GPA.


Total Units Required: 18

Students in the PhD Program are required to take 18 courses; however the required and elective courses are different based upon the research track: consumer behavior or quantitative marketing. Refer to the course tables below for each research track.

Consumer Behavior:

Course Title
MKTG 531-1Theory Building in Consumer Behavior Research
MKTG 531-2Methods and Data in Consumer Research
MKTG 531-3Developing Impactful Consumer Research
MKTG 540-0Special Topics in Consumer Research

Special Note: Students enroll in the 4 courses listed above in years one and two.

Quantitative Marketing:

Course Title
MKTG 551-1Quantitative Marketing: Introduction to Theory and Empirical Methods
MKTG 551-2Quantitative Marketing: Statistical Modeling
MKTG 551-3Quantitative Marketing: Structural Modeling
MKTG 552-0Topics in Quantitative Marketing
ECON 410-1Microeconomics
ECON 410-3Microeconomics
ECON 450-1Industrial Organization
ECON 450-2Industrial Organization
ECON 450-3Industrial Organization
ECON 480-1Econometrics
ECON 480-2Econometrics
ECON 480-3Econometrics

To fulfill the 18-course requirement, students must register for a minimum of 3 courses in fall, winter, and spring quarters during years one and two. Registration in Independent study (MKTG 499-0) would also qualify. All elective courses must be approved. Students must maintain a minimum overall GPA of 3.0 to be in good academic standing.

Other PhD Degree Requirements

  • Examinations: PhD qualifying exam during June of the first year. 
  • Research/Projects: Oral presentation of a research paper at the end of summer in years one and two, at which time the performance on the qualifying exam, coursework, and second-year paper are reviewed and students are passed into candidacy.
  • PhD Dissertation: Original and significant research; topic and advisor or advisors should be selected in the second year; presentation of preliminary results (prospectus) to their committee no later than August 31 of the third year.
  • Final Evaluations: Oral final examination on dissertation and submission of an approved dissertation.