Business Essentials

SPS Certificate website: https://sps.northwestern.edu/undergraduate-certificate/business-essentials/index.php

The Business Essentials certificate is designed to enable students to learn about the basic principles of business in a real-world context. Foundational courses in accounting, economics, finance, and marketing, provide students with an understanding of essential business principles and practices.

Certificate Offered

Business Essentials Courses

ACCOUNT 201-DL Introduction to Financial Accounting (1 Unit)  

This course introduces students to the fundamentals of financial accounting with emphasis on the identification, recording, and communication of accounting information to external users in accordance with generally accepted accounting principles (GAAP). Other topics include the key elements of effective systems of internal control, the financial implications of management decision, and the analysis and interpretation of information reported in a company’s financial statements.

ECON 201-DL Introduction to Macroeconomics (1 Unit)  

Introduction to Macroeconomics.

FINANCE 202-DL Introduction to Finance (1 Unit)  

Introduction to the basic concepts and models used in finance.

Prerequisite: MATH 101-CN, STAT 202-CN, or college algebra, statistics, financial accounting, microeconomics, and macroeconomics, or equivalents. Carries business credit.

MKTG 201-DL Principles of Marketing (1 Unit)  

Marketing structure and processes whereby products proceed from the place of production to final use or consumption. Sales management, retailing, foreign trade, advertising, channels of distribution for marketing different types of products, activities of wholesale and retail middlemen and other important marketing institutions, cooperative marketing, market risk, sources of marketing information, price determination, governmental activity related to marketing, cost of marketing, and general critique of market structure.